That Last Master Not Loud Enough? Here Is The Solution. - Jesco Lohan - Mixing Engineer
That Last Master Not Loud Enough? Here Is The Solution.
A while back Ian Sheperd made this great video demonstrating the effect of the loudness normalization scheme in iTunes called “Sound Check” on the playback volume of tracks within iTunes.
Although this particular system isn’t perfect, the volume is neither perfectly matched nor normalized across an entire album, it does give you an idea of what loudness normalization ends up doing.
This type volume adjustment is only going to become more ubiquitous as streaming establishes itself, and it makes it very obvious that loudness processing through compression/limiting during the mastering stage will be less and less important in the future.
I, for one, am very happy about this development, as, in my opinion, loudness processing has drastically reduced the technical quality of recorded audio, and is one of the main reasons for the loss of emotional value of music during the past 20 years.